Abel Sanchez

Learn, Grow, Repeat.

AI Strategist.
Marketing Consultant.
20+ Years Building
What Works.

Partner at Starfish Ad Age. Co-Founder of Starfish Solutions. Helping businesses in Longview, TX and Shreveport/Bossier City, LA grow with marketing and AI that actually works.

20+ Years in Marketing and Advertising
15+ Hours Saved Per Client, Per Week
30% Average Efficiency Gain
2 to 4 Week Implementation Timeline
Built For
Small Business Owners Agency Founders Operations Teams Ready to Automate Service Businesses That Have Outgrown Manual Work AaaS Clients ($995 to $3,995/mo)
Abel Sanchez — editorial portrait
The Short Version

I Didn't Start in AI.
I Started in the Trenches.

Twenty years in marketing means I've survived every platform change, every algorithm update, and every "marketing is dead" headline the internet has thrown at us.

It's not dead. It got smarter.

I started in traditional media sales. Rate cards, relationships, cold calls. I worked my way through digital strategy, UX/UI design, search, paid media, programmatic, and full-scale campaign execution. Along the way I picked up AAF Mosaic Star and Silver Medal recognition, ADDY Awards, and a standing co-founder credit on an award-winning agency out of East Texas.

Then came the pivot.

In 2021 I went deep on automation and AI. Not the "slap a badge on it and call it innovation" version. Custom automations. Intelligent agents. Systems that change how a business operates day to day. I went all in, co-founded Starfish Solutions, and started building what I couldn't find anywhere else: practical AI infrastructure for small and mid-size businesses.

People ask me if AI is going to replace them.

"No. But someone using AI will."

That is why I spend my time helping business owners work with AI, not run from it. Whether I'm presenting to a room of owners, building a 15-agent automation hierarchy, or helping someone realize they've been doing manually what a system could handle in seconds.

Two businesses. One mission: make marketing and AI work for real businesses.

AI Is Co-Intelligence

AI does not replace your judgment. It handles the repetitive work so your judgment has room to operate. The goal is a business where you think at the level you were always meant to.

Implementation Over Theory

A framework on a slide doesn't move your business forward. A system running while you sleep does. Everything I build, we've built for ourselves first.

Small Businesses Deserve Enterprise Tools

The big companies have had automation and AI infrastructure for years. The gap is closing. SMBs who move now build advantages that compound.

Abel Sanchez speaking on stage Live / On Stage
Abel Sanchez presenting to an audience
Speaking & Keynotes

The Ideas Behind
the Systems.

I speak on AI strategy, operational transformation, and the marketing fundamentals that survive every technology cycle. As an AI speaker for small business audiences, my sessions are built for practitioners, not theorists — audiences leave with frameworks they can run on Monday.

Available for conferences, chamber events, BNI chapters (including East Texas and Shreveport–Bossier), workshops, and private team sessions across East Texas and Northwest Louisiana.

AI Adoption for Non-Technical Teams Agentic Workflow Architecture Marketing in the AI Era Building the Self-Running Business Systems Thinking for Growth ROI-First AI Roadmaps
Bring This to Your Event →
The Businesses

Two Ways to Work Together

One question tells you which door to walk through: Do you need marketing done for you, or systems that scale your operations?

01

Starfish Ad Age

Full-Service Marketing and Advertising Agency

If you need marketing off your plate and results on your scoreboard, this is the door. Strategy, creative, media, and web, all under one roof.

  • Social Media Management
  • Google & Meta Advertising
  • Web Design & Development
  • Brand Strategy & Identity

Three core engagements. Starting prices below.

Social Media Management From $2,500/mo

Two platforms, twelve posts a month, and community management inside a 24-hour SLA. Right for businesses ready to show up consistently without owning the daily grind.

GEO From $2,500/mo

Foundation audit, schema deployment, llms.txt, FAQ restructure, and two citable pillar pages. Right for businesses that need to show up when AI search recommends a vendor.

Web Design and Build From $3,500

Five to ten pages with CMS, schema, and launch QA. Right for businesses ready for a site that converts, not a brochure with a contact form.

Right for you if you're a growing business that needs marketing executed, not just advised on.

Visit Starfish Ad Age →
02

Starfish Solutions

AI Automation, Consulting, and the StarLeads CRM Platform

If you're still doing manually what a system could handle, this is the door. We build the infrastructure, install the agents, and hand you a business that runs leaner.

  • Custom Workflow Automation
  • AI Agents and AI Employees
  • StarLeads CRM Platform
  • AI Strategy and Team Training

AI as a Service. Three tiers. Pick where you are right now.

Starter $995/mo

Automation foundations. One to two custom workflows deployed and maintained. Right for businesses with one or two manual processes they're ready to automate.

Growth $1,995/mo

Active build-out. Multiple workflows, AI agent integration, and monthly strategy sessions. Right for businesses ready to systematize their core operations.

Scale $3,995/mo

Full-stack AI infrastructure. Ongoing agent management, advanced automations, CRM integration, and dedicated support. Right for businesses running AI as a competitive advantage, not a side project.

Right for you if you're tired of being the system. You want one that runs without you in every decision.

Visit Starfish Solutions →
How It Works

From First Call to Running System.

See the Process →
01

Discovery Call

We map your current workflows, constraints, and biggest leverage points in a focused 60-minute session.

02

Strategic Audit

I analyze your stack, team capacity, and opportunity gaps — then produce a prioritized AI roadmap.

03

Build & Deploy

We architect, test, and deploy the system — with your team running it confidently before handoff.

04

Scale & Iterate

Ongoing refinement, expanded automation, and quarterly strategy sessions to keep momentum compounding.

Home Base

Proudly Rooted in the Ark-La-Tex.

Based in Longview, TX. Serving Shreveport and Bossier City, LA. Working with clients coast to coast.

We're not a big-city marketing agency parachuting in from out of state. We're your neighbors. As a marketing consultant in Longview, TX and AI consultant in East Texas, Abel brings deep knowledge of both the East Texas market and the Northwest Louisiana market — and the unique challenges businesses face in the Ark-La-Tex region.

Whether you're looking for a trusted marketing agency in Shreveport, LA, a local AI strategist, or a partner who actually understands the community you're building in — you've got one in your corner.

From Longview and Kilgore to Shreveport, Bossier City, and beyond — if you're in this region, we show up.

Longview Chamber of Commerce — 4-Year Cornerstone Investor
Bossier Chamber of Commerce — Member
BNI East Texas — Active Member
BNI Shreveport–Bossier — Active Member
AAF East Texas — Member & ADDY Award Recipient
ADDY Awards — American Advertising Federation
AAF Mosaic Star
Silver Medal — American Advertising Federation
What Clients Say

Proof, Not Promises.

Very thorough conversation about what’s going on and what to expect next, I have felt very involved with the whole process and that is priceless.

Jaime Tennison Gym & Solon owner

Where do I begin?? From day 1 Starfish introduced us into a completely different approach to help us grow our audience and target capability.

All Star Buick GMC Automotive

I highly recommend starfish ad agency!

Darrin Mallett Auto and Tire Shop Owner
From the Blog

What I’m Thinking About

All Posts →

Common Questions

What Most People Ask First.

What does an AI consultant actually do?

An AI consultant finds where AI creates real leverage in your business, designs the workflows and automations that deliver it, and stays on to make sure the implementation sticks. Abel's work bridges strategy (where to apply AI), architecture (what systems to build), and execution (working with your team to ship in weeks, not quarters). The focus is measurable time savings, measurable revenue lift, and teams that actually adopt the tools — not a 40-slide deck no one reads.

How much does AI implementation cost for a small or mid-sized business?

Ongoing engagements through Starfish Solutions typically run $995/month to $3,995/month for Automation-as-a-Service tiers, with custom builds scoped separately. Most clients see 15+ hours of manual work saved per week and a 30% average efficiency gain inside the first 90 days. Every engagement starts with a free strategy call — you will know the scope, the price, and the expected return before any commitment.

How long does a typical AI implementation take?

Most custom workflow automations and AI agents ship in 2–4 weeks from discovery call to live system. Larger transformations — full AI strategy work, multi-team rollouts, or custom CRM builds on the StarLeads platform — run 6–12 weeks. The approach prioritizes shipping a working first version fast, then iterating on it, over building a perfect system that never launches.

Do you only work with businesses in East Texas and Louisiana?

No. Abel is based in Longview, TX and Bossier City, LA with deep local roots in the Ark-La-Tex, but works with clients across the United States. Local clients get in-person strategy sessions and on-site training when it helps. Remote clients get the same implementation discipline over video. Geography does not change the work — it changes the logistics.

What kinds of businesses does Abel work with?

Growth-stage brands, agency founders, e-commerce operators, B2B service firms, and enterprise marketing teams. Industries have included dental, automotive, professional services, fitness, and retail. The common thread is leadership that wants AI to create real operational leverage — not just look modern — and that is willing to do the work of changing how the team operates day-to-day.

Do I need a technical team to work with Abel?

No. Most of Abel's clients do not have in-house engineers. Starfish Solutions builds, deploys, and maintains the automations; Starfish Ad Age handles the marketing execution. Your team's job is to know the business and use the tools. The technical side is handled end-to-end, and documentation plus training is part of every engagement so your team owns the result, not a dependency on an outside vendor.

Ready to Start?

Ready to Build Something That Runs?

Whether you need strategic clarity or a full AI system build, let's map the right next move for your business. I respond within 24 hours — no pitch, no fluff.

No commitment required • I respond within 24hrs